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Posted on: August 13, 2020 by Huntersure
Lawyers thrive on their reputations and relationship with the public. A good reputation as a lawyer can help with networking and landing new cases. But someone with lawyer credibility issues can cause these professionals to see fewer clients and receive bad word of mouth within their legal community.
However, there are many things that an attorney can do to establish credibility and ensure their reputation is intact moving forward. Everything from effective advertising to communication can help build a solid reputation as a lawyer.
Lawyers have always been known as advertising junkies. From bus stop signs to being plastered on the side of buildings, lawyers know how to get the word out about their services. Lawyers compete with one another for as much advertising space as possible. However, blanket advertising alone isn’t enough to land clients and edge out the competition.
Ads must be witty and informative so they appeal to more potential clients. Lawyers can decide to use social media, TV, radio, or bus stops. The beauty of advertising now is that there are so many platforms. Some attorneys have even turned to apps like TikTok and Instagram to advertise their business for free. The most important thing to note is that advertising has to be something that people will gravitate toward and set lawyers apart.
Clients put their faith in their legal representation when it comes to their outcome in the courts. In this case, the person who keeps their word throughout the entire process is the person who knows how to earn credibility as a lawyer.
However, a lot of lawyers have trouble with this and don’t always stay true to their word. If a lawyer begins to head down this path, their reputation will follow on the downward trend. This could also lead to malpractice charges or negligence. One way to act in good faith is to invest in lawyer professional liability, which protects lawyers from costly claims against them.
Malpractice claims, or any claim against a lawyer, can seriously damage their reputation. By installing lawyer professional liability, attorneys are being proactive in protecting their assets and reputation.
A lawyer’s approach should include learning new things that can help them reach new clients and satisfy the ones they have. The more skills a lawyer has in their field, the better they understand their market and the better their reputation. People like to hire an attorney they imagine has a lot of expertise and know-how in their profession. It’s recommended that any serious attorney looking to establish their reputation and build on it should consider working on building up critical skills that will be relevant in the marketplace.
Body language also plays an important role in presentation to the public. Lawyers should convey that they have the authority in their careers and a firm grasp on their assignment. People like to work with attorneys who are very forward and confident in their approach to a case. Like learning new skills to stay sharp in the industry, seeking out ways to be more confident can help lawyers to earn trust with their clients.
Huntersure LLC is a full-service Managing General Agency that has provided insurance program administration for professional liability products to our partners across the United States since 2007. We specialize in providing insurance solutions for businesses of all sizes. Our program features can cover small firms (grossing $2.5 million annually) to large corporations (grossing $25 million annually or more). We make doing business with us easy with our breadth and depth of knowledge of E&O insurance, our proprietary underwriting system that allows for responsive quoting, binding and policy issuance and tailored products to meet the needs of your insureds. Give us a call at (855) 585-6255 to learn more.
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