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Posted on: August 16, 2017 by Huntersure
Communication for Accountants > Communication Strategies
In this series of posts, we’ve covered the importance of effective communication strategies that accountants can implement with their clients. Managing wealth is a complex and stressful job, which is why communicating regularly with client not only bolsters reputation, but also minimizes liability. In a previous article, we discussed why communication is so important, now it’s time to explore gauging the effectiveness of the strategies used. Every client is unique, and communication should reflect their specific requests. However, this post will cover how to gauge and improve practices across the entire firm. Share this information with your clients and protect their operation with a comprehensive Accountant Professional Liability policy.
An effective way for your clients to gauge their communication practices is to determine how long it takes them to make important decisions. Accountants need access to financial documents and information in order to make sound decisions for their clients. If the accountant doesn’t have enough information, or either party is hard to get ahold of, this could indicate a fault in the communication lines.
When clients have the ability to track the regular activity of their accountant and vice versa, the increased transparency of this process can encourage open communication and improved engagement – which can help in building and maintaining strong business relationships. And when the trust has been established between yourself and your clients, your clients will then be more likely to use your professional services again, explains Accounting Web.
Your accounting clients won’t know how long it’s been since someone has reached out if they don’t track their interactions. Phone calls should be logged and email threads should be saved. Notifications and reminders can be utilized to ensure no one goes without hearing from the firm for extended periods of time. Next, ensure that your accounting clients implement a strategy for responding to inquiries within 24 hours. Promptness is key in this industry.
Unhappy clients and complaints are a red flag for gaps in communication. If these complaints are rampant, it’s time to reevaluate the communication process.
Huntersure LLC is a full-service Managing General Agency that has provided insurance program administration for professional liability products to our partners across the United States since 2007. We aim to provide exceptional, creative, and personalized insurance solutions to all members of the business world. Whether you need Accountant Professional Liability Insurance or any other professional coverage, give us a call at (646) 751-3030 to learn more about the professional liability products and protection we offer.
Posted in: blog